Performance Marketing Group is an industry leader with a fresh perspective on driver career path management, sponsorship acquisition, and the value of digital branding in motorsports. Headquartered in Mooresville, North Carolina, we work with drivers, teams and sponsors nationwide in multiple levels and divisions of motorsports competition.

Performance Marketing Group’s principle partners have over 100 years of combined experience in marketing, public relations and race team management. We put that experience to work for our clients, helping to achieve their goals in motorsports.

Our company also connects businesses with consumers through marketing strategies that include motorsports and sports entertainment as part of unique and comprehensive multi-layered campaigns. We work closely with our corporate clients to understand their business, allowing us to truly understand their objectives and create valuable partnerships.

There is a well-known saying in motorsports that “to finish the race first, you must first finish the race.” Performance Marketing Group believes that before you can have a chance to win on the track, you must first win off the track. This means the “winning” must begin long before you get to the race.




Performance Marketing Group (PMG) owner JR Longley talks to Fox Sports TV broadcaster Ray Dunlap about PMG’s drivers prior to a nationally televised race.